It’s been an absolute dream come true to work closely together with Nike to create the visuals of abstracted sports mixed with different cities’ topographical grids for their concept stores in Europe. The art is a curation of sport and culture, always informed by aspects of the neighbourhood (or geographical area) and the sport and fitness mindset of its local consumer.
The local concept store can be found in Sweden, Denmark, Hungary, Belgium, and Spain!
Huge thanks to Nike and the entire team, the lovely AD Joel Clifford and Agent Pekka
I’m so excited to finally be able to share this project that means so much to me - I got to create a pattern for this year's Limited Kånken Art Edition for Fjällräven. I decided to draw attention to the problem of plastic in the sea and thus to raise awareness of the health of our oceans - an important step in the right direction. The fabric is made from Fjällräven's G-1000 HeavyDuty Eco, which is made from recycled polyester and organic cotton. The accessories also contribute to the Arctic Fox Initiative. One percent of every backpack purchase goes directly to the organizations that work to ensure that plastic does not end up in the oceans.
A massive thanks to Hedvig Ahlberg and Alexander Svensson for being the brilliant people you are and for filming the movie, Sjobergproductions for all the help + editing the film, and to Fjällräven for including me in this amazing initiative.
Artist Ident
Direction, Design & Animation - Linn Fritz / Music and Sound Design - Sono Sanctus / Production - Pocko / Producer - Sam Walker
Big thanks to the lovely MTV!
Gifs for the French bank MONIWAN
Direction & Illustration - Linn Fritz / Animation - Joe Sparkes / Client - MONIWAN / Production - Agent Pekka / Agency - St Johns
The Houston Group in Australia contacted us to discuss the possibility of joining their transformative project focused on transitioning to renewable energy, which they developed for Origin Energy, Australia’s largest energy retailer.
Together with the wonderful team at Houston Group, we created 60 pictograms and 12 illustrations for this initiative.
Credits:
Client: Origin Energy
Agency: Houston Group
Agency: Agent Pekka
Producer: Petra Koivisto
Illustrator: Linn Fritz
Additional illustration: Joe Sparkes
Creative Director: Alex Toohey
Account Manager: Tori Fraser
The new campaign for the shipping software Sendcloud.
It was an absolute dream to work with Henrique Barone and the amazingly talented team that helped bring this piece together. A huge thanks to Dagmar Hoogland and Ksenia Repina over at Senecloud for guiding us through this project and supporting us along the way
Production: Agent Pekka
Producer: Caroline Svensson Judge
Art Direction: Linn Fritz, Joe Sparkes
Animation Direction: Henrique Barone
Animation: David Stumpf, Javier Ibañez, Paulina Juárez Mandujano, Gabriella Jardine
Sound Design: Sanctus and THNDR
Rebrand for the investment app Ziglu!
Illustration - Linn Fritz
Design Lead Ziglu - Simon Keane
Concepts and sketches - Linn Fritz, Joe Sparkes, Frida Ek
Production - Pocko
The Houston Group in Australia contacted us to discuss the possibility of joining their transformative project focused on transitioning to renewable energy, which they developed for Origin Energy, Australia’s largest energy retailer.
Together with the wonderful team at Houston Group, we created 60 pictograms and 12 illustrations for this initiative.
Credits:
Client: Origin Energy
Agency: Houston Group
Agency: Agent Pekka
Producer: Petra Koivisto
Illustrator: Linn Fritz
Additional illustration: Joe Sparkes
Creative Director: Alex Toohey
Account Manager: Tori Fraser
Linn was invited by Vitra to illustrate their environmental mission taking shape in the form of a comprehensive glossary, covering sustainability, longevity, materials and circular economy.
Linn’s charming and light-hearted illustrations and animations were the perfect addition to this project, aiming to give Vitra’s audience clarity and support fact-based conversations on the complex topic of climate action.
Vitra are known for their beautiful and long lasting designs, which have been beautifully depicted in Linn’s illustrations including the Vitra design campus, the Eames chair and the Polder sofa.
Client - Vitra / Agency - Studio AKFB / Agent - Pocko / Animator - Billy Mpetha / Massive thanks to Joe Sparkes and Dev Jooshi for helping out with sketches and concepts.
Art Direction & Illustration - Linn Fritz / Client - Spotify / Production - Agent Pekka / Agency - Publicis / Animation - Andrew Clarke, Joe Sparkes, Jamie Hobbs / Clean up - Jamie Hobbs, Joe Sparkes / Concept and early sketches - Linn Fritz, Taylor Goethe
Client Team -
Pascale Autret christian bony Sékou Bah Selima Ben Amara Rawia Ben Zakour Marco Venturelli Romulus Petcan Gabriel Gherca Rick Andersen steven daout Anne Dauvé Boris Langlois Samira Maarouf Noureddine KAMAL Bintou Diawara Inès Driouech Agathe BEGARD Hiba Barouki Camille Rival Sophie Caron Lilian Leccia Flore Silberfeld
With the purchase of a Spotify subscription, receive more data, and listen to music without worrying about your Internet consumption
Fun illustration for a Bed and Breakfast company
The Good Life Italia June 2022 - The Metaverse
Illustration - Linn Fritz / Client - The Good Life Italia / Production - Pocko
Illustrations for the co-working space Patch in England, your new neighbourhood space for work, community and events / Produced by Pocko
Verbal Identity by Opening Line & a massive thanks to Ali Hanson for direction and creative input.
Glicee Print
50 cm x 50 cm
Art Direction & Illustration - Linn Fritz / Client - Spotify / Production - Agent Pekka / Agency - Publicis / Animation - Billy Mpetha / Additional illustration & design - Joe Sparkes / Concept & Storyboard - Linn Fritz, Joe Sparkes, Dev Joshi, Bee Grandinetti, Taylor Goethe
Client Team -
Pascale Autret christian bony Sékou Bah Selima Ben Amara Rawia Ben Zakour Marco Venturelli Romulus Petcan Gabriel Gherca Rick Andersen steven daout Anne Dauvé Boris Langlois Samira Maarouf Noureddine KAMAL Bintou Diawara Inès Driouech Agathe BEGARD Hiba Barouki Camille Rival Sophie Caron Lilian Leccia Flore Silberfeld
With the purchase of a Spotify subscription, receive more data, and listen to music without worrying about your Internet consumption
Art Direction & Illustration - Linn Fritz / Client - Wall Street Journal / Production - Agent Pekka
A culture of extreme comfort.
The pleasure of having no plan or alarm to answer and no reason to leave the cozy embrace of your bed.
Illustration & Art Direction - Linn Fritz / Animation - Joe Sparkes / Concept Design - Joe Sparkes, Dev Jooshi, Linn Fritz / Clean up - Joe Sparkes, Jamie Hobbs / Production - Agent Pekka / Client - Casper
Editorial piece for Cambridge Magazine about NHS turning 75 years old.
Clevry, a company that does qualification assessments for recruitment reached out as they wanted me to team up with them on their website rebrand.
Illustration & Art Direction - Linn Fritz / Animation - Billy Mpetha / Production - Agent Pekka / Agency - N2
A series of illustrations created for Affordable Housing, Factory 0S.
Thanks to Agent Pekka
A few icons revolving around the theme of food in various forms - Groceries, takeaway, special deals, inflation etc
A series of commissioned illustrations for Amazon’s about page
Thanks to Agent Pekka
Illustrations for V&A’s Innovate Student pack
How to Boost Your Sales Reps’ Performance
There’s a delicate balance between finding potential customers and signing them up.
Thanks to Agent Pekka and brilliant AD Carey Bass
Illustrations for Fast Company for an article about the history of Weight Watchers
Last year I was invited by @tangentgraphic to collaborate on the 2020 EIBF Campaign and we all know what happened.. So super super happy to finally be able to share these illustrations that are being used for this year's 2021 (Covid friendly) festival. 52 illustrations/icons were created together with Tangent Graphic.
Art Direction & Illustration - Linn Fritz / Client - EIBF / Production - Pocko / Agency - Tangent Graphic / Producer - Sam Walker
An absolute joy to work with The Norwegian recruitment company Fairsight, creating illustrations and animations for their website.
Illustration & Art Direction - Linn Fritz / Animation - Billy Mpetha / Production - Agent Pekka / Client - Fairsight / Agency - Netlife
Harvard Business Review May/June 2023 about brands and influencers, the caffeinated consumer and rude encounters.
Thanks to Carey Bass and Agent Pekka
How the Stanford GSB Alumni Consulting Team helped a struggling nonprofit refocus and thrive
Art Direction & Illustration - Linn Fritz / Client - Stanford Business / Production - Agent Pekka
Wired Health Tech Event 2020
Animation - Linn Fritz / Art Direction - Mary Lees / Production - Pocko
A little illustration I created for my lovely agent Pocko
A few sketches inspired by life in lockdown
Unused illustration for TFL Transport for London
An editorial piece on healthcare and how it is affected by constant and rapid change.
Illustration & Art Direction - Linn Fritz / Production - Agent Pekka / Client - EDHEC Business School
Illustration for Thread - An online personal styling platform
Wall Street Journal
May 29 2021
You’re Going Back to the Office. Here Is What Your Day Might Look Like.
Illustration - Linn Fritz / Production - Agent Pekka
Illustrations for the cabinet company, American Woodmarks website section ‘Our Story’
Illustration - Linn Fritz / Production - Agent Pekka / Agency - MullenLowe / Client - American Woodmark
Wall Street Journal
February 21 2022
Why More Bosses Should Say ‘Yes’ When Employees Ask for Special Deals - One-size-fits-all rules seem easier and fairer. But in reality, the opposite is often true.
Illustration - Linn Fritz / Production - Agent Pekka
Kicking things off this year with one of my favourite projects from 2020 for Nikon Pro Magazine! The piece is about moving on from 2020 and looking ahead to 2021, from a professional photographers perspective
Illustration - Linn Fritz / Production - Pocko / Producer - Sam Walker / Client - Nikon
https://nikonpromagazine.com/en/winter-2020-2021/big-issue-reasons-to-be-cheerful.html
Planning your holiday for 2020 with less Bank Holidays can be hard, but there are a few Apps that can help you out!
Art Direction & Illustration - Linn Fritz / Animation - Joe Sparkes / Production - Pocko
Little Hotelier makes booking a hotel easy, and claims that a booking should take less than 1 minute!
Pocko and I were approached by Little Hotelier to create a variety of assets for their new re-brand to align with a more targeted audience, and focusing on how easy it is to book a place to stay.
Working with the team at SiteMinder, we created a wealth of illustrated and animated assets for the Little Hotelier group.
Illustration and Art Direction - Linn Fritz / Production - Pocko Animation - Billy Mpetha
A few spots for the German magazine Barmer
Round The Campfire
Helped the amazing people over at School Of Motion with a little intro to a recap session they have within the new course - Explainer Camp.
Direction, Design & Animation - Linn Fritz
Mary at WIRED reached out to me with this commission during the corona pandemic - She wanted me to breath life to a journey of what it feels like to be at a WIRED event, whether in person or virtually.
These two illustrations are for the WIRED 2020 Health Tech Event.
Illustration - Linn Fritz / Art Direction - Mary Lees / Production - Pocko
“For the video, Linn and Pocko were tasked with paying homage to the ad industry by showing how reel life is inspired by real life.Through the portrayal of daily interaction with ads, the animation shows how these consumer moments help inform advertisers on creative ways to reach their audiences. Ultimately acting as a call to action for brands and advertisers to submit their work for consideration.”
Illustration - Art Direction - Linn Fritz / Animation - Arm Sattavorn / Agency - AKQA Japan / Production - Pocko
The Reboot
Fixing Tech’s design problem
Illustration - Linn Fritz / Production - Agent Pekka
What book to read next?
Got the opportunity to help AKQA in London to illustrate four pieces for an article called ‘Happy employees make happy customers’.
You can read the article and see the illustrations in action at akqa.com/perspectives/
Rebranding
Facebook Workplace in London contacted me because they wanted to create an identity of their own, a very ownable and engaging style of illustrations including characters, objects and scenes, in order to convey complex and abstract topics in a simple and engaging manner.
Workplace illustrations are primarily intended for in-product application.
They can be used to help clarify user processes and to illustrate abstract concepts
Illustration - Linn Fritz / Client - Facebook / Art Direction - Blaise DiPersia & Simon Parmeggiani
Illustration - Linn Fritz / Animation - Joe Sparkes / Production - Pocko / Producer - Sam Walker / Client - ALSO / Agency - Strichpunkt Design
Mary at WIRED reached out to me with this commission during the corona pandemic - She wanted me to breath life to a journey of what it feels like to be at a WIRED event, whether in person or virtually.
These illustrations are for the WIRED 2021 Health event and WIRED Magazine.
Illustration - Linn Fritz / Art Direction - Mary Lees / Production - Pocko
Stila #AndroidDevChallenge
Teamed up with Grama film and Android to create a video for one of the winners of their Dev Challenge, Stila!
Stila pairs with a wearable device, like the Fitbit wristband or a device running on Wear OS by Google to monitor and track the body’s stress levels
Client - Android / Illustration & Animation - Linn Fritz & Joe Sparkes / Production - GRAMA Film & Pocko / Additional Clean up - Jamie Hobbs
Watch the whole film here
https://www.youtube.com/watch?v=GZe5BKBnzho&feature=youtu.be
Travel Apps
An illustration for an article about travel apps and the future of travelling in a post-Coronavirus world
How to be better with money
Art Direction and Illustration - Linn Fritz / Production - Pocko
A personal project illustrated using Procreate on iPad!
Had the pleasure of helping Refinery29 with a few illustrations for their yearly highlight of fashion trends. Because of 2020 being a bit different they decided to focus on all aspects of quarantine life instead!
I got to illustrate the theme “Why we relate” and created three illustrations - Your Rumspringa Look, Unmasking The Effort and Trends, Frozen in Time!
Illustration - Linn Fritz / Art Direction - Evelyn Zhang / Production - Agent Pekka
Client - CLP Magazine / Illustration and Art Direction - Linn Fritz / Produced - Pocko / Producer - Hannah Shilland
Do you drink too much alcohol?
Check out the health benefits from drinking moderately.
Helped the wonderful people over at CNN with some animations and illustrations to their new Parallels series about Alcohol.
Editorial Lead - Meera Senthilingam / Design and Production - Sarah-Grace Mankarious / Editorial - Sandee LaMotte / Development - Marco Chacón / Illustration and Animation - Linn Fritz
Gifs for the French bank MONIWAN
Direction & Illustration - Linn Fritz / Animation - Joe Sparkes / Client - MONIWAN / Production - Agent Pekka / Agency - St Johns
Holiday Gaming
Art Direction and Illustration - Linn Fritz / Production - Agent Pekka
Illustration for @facebook project #growbyfacebook, an article about Gen Z and how they’re set to overtake Gen X and the Baby Boomers
Illustration - Linn Fritz / Production - Pocko / Producer - Sam Walker
Smart devices in your forever home
January/February Issue 2019
Illustration and Art Direction - Linn Fritz / Production - Pocko
Food Delivery / Package Delivery / Laundry Delivery
Art Direction and Illustration - Linn Fritz / Production - Pocko / Producer - Maria Jimenez
Home is where the heart is
An illustration I created together with my agent Pocko who got approached by two small organ donation charities in the UK, who are urgently putting together a project focusing on highlighting organ donation in light of covid-19
www.heartathome.org
https://www.heartathome.org/portfolio-1/linn-fritz
Title Sequences for Narrative, Midnight, Shorts and Documentary
Joe Sparkes and I teamed up with Coat Of Arms to create four title sequences for SXSW2019. Can you spot all the SXSW film references?
Client - SXSW / Client Lead - Gabe Van Amburgh / Creative Post by Coat of Arms / Direction/Producing by Clara Lehmann & Jonathan Lacocque / Design & Animation by Joe Sparkes & Linn Fritz
Additional Animation by John Long, Ricardo Nilsson, & Ryan Butterworth / Additional Clean up - Campbell Hartley, Knifeson Yu & Jamie Hobbs
Special Thanks to Janet Pierson, Blake Kammerdiener and the whole SX team.
An illustration + gif for 2020’s The Common Good Conference
Illustration - Linn Fritz / Client - The Common Good Conference / Production - Agent Pekka / Agency - Metaleap Creative
A Complex Journey To Simplicity
Art Direction & Illustration - Linn Fritz / Client - Vogue Japan / Production - Pocko
Illustration - Linn Fritz / Production - Pocko / Producer - Sam Walker / Client - ALSO / Agency - Strichpunkt Design
Editing Photos / Shopping / Traveling
Art Direction and Illustration - Linn Fritz / Production - Pocko / Producer - Hannah Shilland
Sound of Waves brings together artists on 'creative blind dates'
Super happy to share these two collaborative pieces I created for a new group exhibition by Pocko Japan.
It will run from June to September 2019 at the Park Hotel in Tokyo.
Pocko paired up their artists in ‘creative blind dates’ to encourage new ideas and I had the pleasure of working with the brilliant photographer Kyoko Hamada.
Midsummer is the most important holiday in Sweden. In June, the sun never sets and crowds gather to eat pickled herring, drink schnapps and sing songs about frogs with flowers in your hair while dancing around a pole – What’s not to love?
Very excited and humbled to be Something™ first creator. They feature different artist outside their studio space in Fitzrovia.
